2025

Pendulo, Ambawatta One
Instagram

Identity Design for The Neat Trick
Summer 2025

Direction: Shubham Torani, Bhuvan Yadav
3D:  Riya Das

The identity for Pendulo explores the intersection of Indian and Mexican traditions. Taking inspiration from the Foucault pendulum, the design system is based on rhythm and repetition. The visual language pairs the structural beauty of Devanagari with Mexican geometric patterns, resulting in a brand world that moves as seamlessly as the fusion experience itself.